Crafting a Pricing Strategy with Stephanie Menere from She Mentors on Vimeo.

In the competitive world of business, your pricing strategy plays a pivotal role in defining your success. As Chartered Accountant Stephanie Menere aptly puts it, pricing is not just about setting a number; it's a strategic decision that reflects how you position yourself in the market.

Watch time: 6 minutes

What you’ll learn

• Importance of having a strategic pricing approach
• Building self-confidence in your pricing decisions
• Knowing the different pricing models (i.e. Cost Saver Vs Cost Differentiator)
• Identifying your position in the market
• Adapting pricing to your target audience
• Evolution of pricing over time
• Looking for continuous improvement in pricing strategies
• Seeking external perspectives for pricing validation

Chapter marks

• 0:00: Strategic pricing: market positioning and competitor analysis
• 1:15: Choosing between Cost Saver and Differentiator pricing models
• 2:47: Believing in your worth to achieve higher client rates
• 4:49: Overcoming self-doubt and expanding your business mindset
• 5:36: The market determines business worth, not personal feelings

About our mentor

Stephanie Menere is a chartered accountant with over 12 years of experience in providing financial and business advisory services to clients across various industries. As the founder and director of Stephanie Menere Consulting Pty Ltd, she specialises in helping businesses optimise their cash flow, automate their processes, and achieve sustainable growth.

Her passion is to empower business owners with the financial knowledge and skills they need to make informed decisions and create financial harmony and abundance. Learn more about her paid service offerings here.