Using Behavioural Science in Marketing
About this event
Want to cut through the noise and super-charge your business growth in 2023?
If growth has stalled or you're struggling to attract the right customers, it's time to get crystal clear on your most effective marketing strategies, and make smarter decisions for better results.
Effective marketing is all about creating an ideal offer, at the ideal moment and getting people to act on it.
In this session, Catherine and Stephen Toms will unpack the behavioural science behind how marketing works and reveal insights into what makes “perfectly effective” campaigns and how you can apply a simple framework for the best results.
You’ll learn
👉 How to cut through the noise with an irresistible offer
👉 Exactly what motivates your clients to buy
👉 Effective marketing strategies to trigger action
👉 The right time and place to communicate with your audience
👉 Reasons customers are NOT buying (and what you can do about it)
👉 The B=MAT Behavioural Framework to drive clicks, leads and conversions
👉 Optimisation techniques to supercharge your content
👉 How to analyse areas of leakage, friction and funnel drop-off
👉 Ways to critically evaluate your own marketing messages, campaigns and assets (websites, email, social)
👉 How to drive smarter digital decision-making by asking the right questions of your agencies and partners
Join us on Thursday 2 March for an action-packed masterclass with Digital Marketing Strategists, Catherine & Stephen Toms, AKA 'The Toms'
Agenda (1.5 hours)
- Intro from She Mentors team (5 mins)
- Speaker presentation (45 mins)
- Case Studies & Q&A (10 mins)
- Knowledge Sharing & Networking (30 mins)
We’ll close out the session with an optional 30-minute 'Knowledge Sharing' segment where we’ll invite you to share what's worked and what hasn't worked in your business, so others can learn from it.
We will also showcase relevant mentors in our community who work in this space and may be able to offer Mentor Hours to help you dive deeper into a particular topic
Date & Location
- Lunchtime on Thursday 2 March 2023
- Session hosted online via Zoom
Please check your local time zone (include time zone AND state)
🕗 1pm AEDT (VIC, NSW, ACT)
🕗 12pm AEST (QLD)
🕗 12:30pm ACST (SA)
🕗 11:30am ACST (NT)
🕗 10am AWST (WA)
About Catherine & Stephen Toms
With over 20 years of frontline marketing experience, The Toms work with some of the world’s best-known brands to solve today’s biggest marketing challenges.
They’ve delivered training to over 9500 marketers in almost 20 countries and advised hundreds of companies - from global market leaders to creative startups - on the most effective strategies to accelerate their branding, marketing performance, and growth.
Today some of the world's most innovative companies, including Twitter, General Assembly, CreatorUp, Danone, NAB, Swire and Mercer, turn to them for their industry expertise to transform their marketing and sales departments.
A dynamic-double act, they deliver keynotes and facilitate breakout sessions at conferences and events around the world and are known for their high energy, approachable style and practical, down-to-earth advice.
