Creating Powerful Partnerships with Canva
About this event
Ready to propel your business into the future? The perfect partnership can help you get there.
Combining knowledge, skills and resources with another brand can fuel growth, drive innovation and expand your market reach. But how do ensure a partnership is values-aligned and mutually beneficial?
Right now, there's no one going around in the Aussie marketplace who does partnerships quite like Canva. We're excited to have the talented Kate Marsden, Head of Global Partnerships at Canva.
From idea generation, strategy and pitching, Canva has founded successful partnerships with high-profile brands in tech, the arts, media and sports, like The Sydney Gay and Lesbian Mardi Gras and World Pride, Hoorae, The Webby Awards, The Walking Dead, the Philadelphia Eagles, Tribeca Festival and more.
Join Kate Marsden along with our founder, Ali Adey at lunchtime on Thursday 27 July for a special Fireside Chat about creating powerful partnerships!
Youβll learn
π The difference between sponsorships and partnerships
π Why are partnerships so powerful when building a business
π Current trends in the partnerships world that small businesses can leverage
π Canva's strategy process: how to scope, shape and activate partnerships
π What to look for in a good partnership (and red flags to avoid!)
π Best strategies and techniques for approaching a potential partner
π Establishing trust and what to do when the partnership is not working
π How to work in a partnership to craft integrated marketing campaigns
Agenda
- Intro from Ali Adey (5 mins)
- Fireside Chat with Kate Marsden (40 mins)
- Audience Q&A (10 mins)
- Wrap (5 mins)
- Mentor Showcase & Knowledge Sharing
Date and location
- Lunchtime on Thursday 27 July 2023
- Session hosted online via Zoom
Please check your local time zone (include time zone AND state)
πΒ 1pm AESTΒ (VIC, NSW, ACT, TAS, QLD)
πΒ 12:30pm ACST (SA, NT)
π 11:00am AWST (WA)
π 3pm NZST
Can't make this time? All sessions are recorded and added to our HUGE librabry of on-demand learning, made available to members.
About Kate Marsden
As Canva's Head of Global Partnerships, Kate is responsible for scoping and shaping strategic partnerships, with a specific focus on the Entertainment Industry. Kate leads the efforts to build mutually beneficial partnerships that aim to grow brand love and adoption of the design platform. Kate co-led the formation of the Strategic Partnerships function at Canva, having previously worked in Partnerships and International Marketing roles at Qantas and other tourism brands. When not working, Kate can be found deep in planning mode for the next travel or renovation project, running along Sydney harbour, or enjoying a nice Pinor Noir and cheese plate.
Connect with Kate and follow Canva on LinkedIn to stay in the loop!
