Who Gives A Crap: Standing Out From The Crowd
About this event
Want intel into the marketing techniques of a cutting-edge brand? We're about to learn what it takes to turn an everyday essential (like, say, toilet paper) into a fast-growing scale-up and social enterprise.
Join us for a special Fireside Chat on Thursday 22 June with Bianca Wendel, Influencer Manager at Who Gives A Crap!
By now, everyone knows about Who Gives a Crap – a beloved household brand and social enterprise known for its eco-friendly products, quirky personality and bold branding.
From humble beginnings, this Aussie-owned business has changed the toilet paper game. It leads with some pretty impressive ethical principles, donating 50% of profits to ensure that everybody has access to clean water and a toilet within their lifetime.
You’ll learn
👉 WGAC's ethos and story (from its crowdfunding roots to today)
👉 Tips to stand out in a market of conventional products
👉 Designing a delightful customer experience (brand personality, packaging, customer feedback loop etc)
👉 Biggest challenges of growing a purpose-driven brand
👉 How to successfully leverage influencers to amplify your brand
👉 Insights on WGAC's most effective marketing campaigns & platforms
Agenda
- Intro by She Mentors founder, Ali Adey (5 mins)
- Fireside Chat with guest Bianca Wendel (45 mins)
- Audience Q&A (10 mins)
Date and location
- Lunchtime on Thursday 22 June 2023
- Session hosted online via Zoom
Please check your local time zone (include time zone AND state)
🕗 1pm AEST (VIC, NSW, ACT, TAS, QLD)
🕗 12:30pm ACST (SA, NT)
🕗 11:00am AWST (WA)
🕗 3pm NZST
Can't make this time? All sessions are recorded and added to our HUGE librabry of on-demand learning, made available to members.
About Bianca Wendel
Bianca is the Influencer Manager at Who Gives A Crap - a social enterprise that makes eco-friendly products and donates 50% of their profits to ensure that everybody has access to clean water and a toilet within their lifetime.
She is passionate about online influence as a force for good - joining the fast-growing scale up just under two years ago to spearhead their new influencer program. Her experience in digital marketing spans across consumer, agency and professional services, working with a range of businesses to drive brand visibility and growth.
Bianca is also a food and travel content creator - who has to date, amassed over 210,000 followers across Facebook, Instagram and Tiktok. Something that once started out as a hobby, has now turned into a business - giving her extensive experience in building meaningful relationships, creating viral content and managing over 300 brand partnerships with the likes of Visit Victoria, RedBalloon, 7 Eleven and Hellofresh to name a few.
In 2021, Bianca was recognised as one of Deloitte’s 100 most inspiring women and was selected to participate in their Unleashing Social Leaders Program, encouraging young leaders to channel their expertise to build capacity for Australian social enterprises.
