About Eleanor Pendleton
Eleanor Pendleton is the Founder of GrittyPretty.com, Australia's leading online beauty destination.
Gritty Pretty – which is expertly curated and aims to educate and inspire women around the world – is located in Sydney, Australia.
In December 2014, Eleanor launched Gritty Pretty Magazine – Australia's first shoppable, interactive digital publication dedicated to beauty. In just one week, Gritty Pretty Magazine's first issue received over 135, 000 views.