How to create a DEEP connection with your customers
About this podcast
In todayβs episode we chat with Sarah Kerr, founder of The Customer Agency, about the power of creating deep connections with your clients or customers.
In times of crisis, whether that's Coronavirus or a recession, it's more important than ever to understand the emotional needs and triggers of your audience.
But how can you standout in a crowded market? Why should a customer choose you and not your competitor? Sarah takes us through a step-by-step framework that you can do from home.
Want a mentor hour with Sarah? Request an hour with her here!
We discuss
π How Coronavirus is affecting your customers
π Why you need to connect on a subconscious level
π Tips on simplifying your brand messaging
π Solving a problem - not "selling"
π The External, Internal and Philosophical problems
π Creating a Unique Value Proposition
About Sarah Kerr
Sarah has been working with leaders and their teams for over 20 years, helping them work smarter to drive individual performance and build brilliant cultures. With strong business acumen and focus on customer relationships and growth, Sarah strives to drive a constant level of improvement via her hands-on coaching methods and open, honest style of engagement.